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This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.
- Sales Rank: #1025400 in Books
- Published on: 2012-11-01
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x 1.00" w x 8.88" l, 2.64 pounds
- Binding: Hardcover
- 272 pages
Review
“This book is a gift to all current and future practitioners of, users of, and participants in environmental graphic design and explores and uncovers a history that was not examined or compiled until Richard Poulin delved into it.” -Deborah Sussman, Honorary Fellow, American Institute of Architects; Fellow, Society for Environmental Graphic Design
“Mandatory reading for every graphic designer and architect, as well as all those that aspire to these two professions, and most importantly for all who are concerned with the humanizing possibilities inherent in the visual arts.” - James Stewart Polshek, Fellow, American Institute of Architects
About the Author
Richard Poulin is cofounder, design director, and a principal of Poulin + Morris Inc. (http://www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA.
Excerpt. © Reprinted by permission. All rights reserved.
First Church of Christ Scientist
Graphic Tile Panels
The Hague, Netherlands
Piet Zwart (1885–1977), Designer
The Hague, Netherlands
1926
Piet Zwart (1885–1977), a Dutch craftsman, draftsman, architect, photographer, and pioneer of modern typography, was born in Zaandijk, north of Amsterdam. From 1902 to 1907, he attended Amsterdam’s School of Arts and Crafts, where he became interested in architecture. His early work involved designing textiles, furniture, and interiors in a style that showed his affinity for the de Stijl art movement. Zwart was influenced by many of the modern, avant-garde movements, as well as Jan Tschichold’s (1902–1974) Die Neue Typographie (The New Typography, 1928). He was also one of the first modernist designers in Holland to apply the principles of de Stijl and constructivism to graphic design in the built environment during the 1920s. From 1921 to 1927, Zwart worked for H. P. Berlage, the most influential Dutch architect of the era. Hendrik Pieter (H. P.) Berlage (1856– 1934) was the architect for the First Church of Christ Scientist complex in The Hague. This modernist complex is composed of a church, assembly hall, residence, and school with its interiors designed by Berlage, in collaboration with Zwart. One primary example of this collaboration is located above the entrance to the complex in a series of metallic gold-on-blue ceramic tiles containing bold, square, sans-serif “fat-face” letterforms designed by Zwart to visually integrate with the rectangular architectural form of the church. Throughout the auditorium, typographic inspirational quotations are located on walls and ceilings articulated in a similar graphic manner by Zwart, reinforcing a strong visual integrity to the graphic and architectural identities of the buildings.
Zwart synthesized two distinct and contradictory points of view—the constructivist movement’s visual playfulness and de Stijl’s formal functionality. With the First Church of Christ Scientist, as well as with his entire body of work, this typotekt, as he called himself, created a unified language that has prevailed for the last eighty years and to this day strongly influences contemporary graphic designers.
Most helpful customer reviews
2 of 3 people found the following review helpful.
on my highly recommended list
By Michelle
The author's enthusiasm on the subject definitely shines through in this book. He invites you on this journey through time and space to stop and think about some of the most iconic and familiar built signs, symbols, and structures that you recognize and maybe even encounter in your day-to-day life, but haven't really ever contemplated their stories and how their presence and specific design actually has impacted you.
1 of 2 people found the following review helpful.
Must Read for Anyone in a Design Field
By JG
By harnessing an extensive knowledge of the niche between the worlds of Architecture and Graphic Design this book wonderfully illustrates what happens at the pinnacle of collaborative study. A book which definitely deserves a spot on the shelf of any self-respecting design enthusiast.
0 of 0 people found the following review helpful.
Five Stars
By Remzi Ozdemir
That's perfect.
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